80s (and Sometimes 10s) Music Rules ~ Criminally Underrated Artists/Bands ~ WARD

(All photographs copyright (c) Elk Road)

Once again, it has been my good fortune to be contacted by a musician who is promoting his band’s music. I say “good fortune,” because when I pulled up Christopher Ward’s music to preview, the band had me at the opening bars of “Liars.” These hungry ears were fed a heaping helping of lyrical, melodic nourishment that makes them want to go back for seconds, thirds…heck, how about just plain binge-listening.

Christopher Ward

Everything that I’ve heard so far from the Los Angeles-based band WARD embodies the absolute best of pre-grunge, pre-shoegaze, post-punk power pop 80s. What a combination! It’s a more-than-welcome trip down memory lane, and a testament to the fact that great music genres never die—they just get re-purposed. Some artists are gifted to do that more successfully than others, and WARD is one of the best.

Christopher Ward was gracious enough to be interviewed for this article. Take a few minutes to get to know him and his supremely talented band, and put your support behind them to give them a much-deserved push into the spotlight.

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MissParker:  How long have you been making music in the L.A. area?

Christopher Ward: It’s been a whirlwind. I think it’s been six months, max…yeah, we’ve been a band only since Dec 1 (2016). A short time; we’ve played 14 shows for almost 1000 people.

MissParker:  Who exactly is the band and what brought you together?

Christopher Ward: Up until about a year ago (Summer 2016) I was a corporate vice-president for a global technology company working in the Empire State Building in New York City. I had played in many bands in the long-ago past, but had hung up on my dreams perhaps 10 years ago. For many reasons, I did what many people do, what they think they should, what will be safe, what will be secure. My life was increasingly successful, but also increasingly unsatisfying. One day I plopped down at my desk and flipped on my music player. The Joshua Tree came on Pandora and I just started crying. Bawling. Nostalgia is a greek word meaning, ‘the pain of a homesickness.’ In that moment, I knew surely that I wasn’t home, where I needed to be. I had forgotten for many years, until that moment, how much I wanted to play rock music, was meant to play music, and how much my heart yearned to be back home: writing music, singing, and performing on stage.

I left New York last summer and got a place in Culver City, CA. I wrote most of our songs in a couple of weeks over the summer…they all poured out quite fast. In late fall, I started putting ads out on Craigslist and a few other places. It was tough sifting through the respondents, but I ended up with a great band that has come to be WARD: Darren Edwards on drums, Karim Elghobashi on bass, and Mauricio Munguia playing guitar, along with me signing and playing guitar. WARD played our first show Nov. 30, 2016 and haven’t stopped since.

WARD @ Lexington Bar (Feb 2017)

MissParker:  You mention in your promo that Echo & The Bunnymen, The Smiths, and The Stone Roses are all influences. I think that’s just the tip of the iceberg, so to speak. I actually hear a bit of early U2 and the British band Ride, among others. Who else do you feel has influenced your music?

Christopher Ward: It’s so funny, everyone seems to have a different take on who we sound like; everyone from The Ramones to Ryan Adams. The early 80s (80-85) has been a target for me, simply because that’s where I’m starting and it’s where I have been harkening back to for a more raw, earnest and live rock sound that I feel is missing from L.A. stages. Tom Petty was the first artist I adored, and always will: His defiance of the establishment and the music industry itself. His songwriting, melodies, and chords are very apparent to me in my music, even if the ‘sound’ is quite different. I love the swagger of The Doors and Echo and the Bunnymen. But more than any other band, I will always adore the ambitious hopefulness U2 continues to dare to bring to music. No band is cooler at being uncool; and yes, their sound is certainly a thread through everything I do.

MissParker: I’m really curious as to what makes a contemporary band go “retro.” Not that it’s a bad thing—on the contrary, I love the trip back to what I feel is the world’s best era/genres of music. But you have veteran musicians like the late, great David Bowie who made it a point to keep pushing forward, pointedly avoiding the past. And another favorite of mine, Gary Numan, has been very vocal about his dislike of being funneled into “nostalgia acts,” preferring to evolve instead of looking back. Yet, as a contemporary band, you do it very well. Why?

Christopher Ward: I adore David Bowie. And in fact, he described himself as a “tasteful thief,” and admitted he would steal happily from other genres, artists and histories. Bowie would be the first to tell us we should readily take ideas from other places, as long we create something unique with that material. The live and raw ‘sound’ from early 80s music, the idealism and arena ambition is incredibly inspiring to me right now, amidst a quite polished and subdued indie rock climate, especially in L.A. I aim to create something new from the known. While WARD is starting with these sounds, I know we will end up someplace else. Our best music is yet to come, and I have no idea what that will sound like. I admit that I started this band on a note of nostalgia, and am happy giving overt nods to the bands that started me down this road. That said, I’ll definitely keep borrowing to make it my own.

WARD @ TRIP (DEC 2016)

MissParker: Who writes the lyrics? Do they deal with a central theme, or are they born of a current state of mind?

Christopher Ward: I write all the lyrics. Love, drugs, and sex cover the themes of many of my favorite songs. Right now, I’m more inspired by introspection about our life choices. Many of the songs have a ‘carpe diem’ sentiment: why we so readily choose safety over the love of our souls, why we are lulled into thinking we have time to waste. I suppose in that way my lyrics obtain more to the introspection of 90s grunge: apathy, confinement, and freedom.

MissParker: I always have to ask this, as trite as it sounds; but as a writer, I’m naturally curious: which typically comes first, the lyrics or the music?

Christopher Ward: Music comes first. Always. I work better as a sketcher than a planner. I think the tone of the songs write the lyrics. I have a book of words I am always looking to insert into great melodies. I’m always trying new things, so that may change some day.

WARD @ Silverlake Lounge (Jan 2017)

MissParker: I know traveling is a huge expense, especially when you have to drag equipment along with you. I am of the (possibly mistaken) impression that cross-country bus trips are turning into a thing of the past.  Do you play anywhere outside of the L.A. area, or do you solely rely on the Internet to get your music out worldwide?

Christopher Ward: We have over 30k fans online, who watch videos, purchase music and give us great feedback. But while the Internet is a powerful thing, nothing will replace live show experience. Live videos can work well to reach more people, but still, the reality is that videos are a sad replacement for the real live show. I think that’s because there’s a very real aspect of theater that goes along with live music: what is special is the moment and space shared between artist and audience. This can’t really be replaced with video. We are still quite new, but very hungry for festivals and live tours outside the L.A. area. And I’m very thankful for your interview with me today. Hopefully, press and interviews like this will help us to connect with the right professionals and start playing outside of L.A. very soon.

MissParker: Your site mentions that you’ve recorded an EP and that the full album is coming soon. When do you expect that to happen?

Christopher Ward: Oh, well good news! Since we first chatted, the EP is now live and available! You can download for free or pay any price you want for it here: http://ward.band/ep. Enjoy!

MissParker: I have come to know a lot of musicians who spend every waking moment trying to get their music played and heard by others. It takes a certain amount of bravery to throw all that you have behind your craft, to the exclusion of everything else. What motivates you to do that?

Christopher Ward: After too many years of my life spent trying to do anything else, giving it my all doesn’t really seem like a gamble anymore.

MissParker: I’m sure we haven’t covered nearly enough territory in this brief interview to give a full picture of the creative force behind WARD, and its ongoing journey. What else would you like to add?

Christopher Ward: Simply to say, that the world needs more people to live the life meant for them and to be who they are, instead of the lives others want them to be. I can certainly thank Bowie for that sentiment, and finally, I feel I am doing my best to live that life. Right now, I think all of us in this band are that, more than anything. It was truly a pleasure to connect with you. Thank you.

~Resources~

Website

Get the EP

Facebook

Instagram

Velvet Walls: Official Featured Video

Live Concert Video Footage

Link to more Videos